If you run advertising campaigns on Facebook, you need to verify domain ownership for your landing pages. You can do this in three ways.

Verifying your domain in Facebook Business Manager is a way to help Facebook to identify you are connected to your business. In this article, I am going to show you how to verify your domain/landing page with meta tags and the TXT record on Facebook Business Manager.

Note: If you optimize your ads for non-prioritized events, your ads won’t deliver to and report on people who are opted out of tracking in their Facebook or Instagram apps on an iOS 14.5 or later device.
Domain verification is intended for primary domains, also known as the top-level domain plus one (eTLD+1). Subdomains, or effective top-level domain plus two (eTLD+2) cannot be verified for use in Aggregated Event Measurement.

Before you begin:

  1. You must have a Facebook Business Manager.
  2. Only an admin of the Business Manager can verify a domain.
  3.  You must have admin or developer access to your domain.

Steps to verify your domain in Facebook Business Manager

Begin by going to Domains in the Brand safety section of Business settings.

  1. Click Add to add a new domain.
  2. Enter in the root domain without any prefixes.

For example, enter mywebsite.com, not www.website.com or https://website.com.

  1. Click Add.
  2. Select one of the following options to verify your domain:

Add a meta-tag to your HTML source code

  1. Copy the meta-tag that you see on your Facebook Business Manager screen.
  2. Open your website’s home page HTML source
  3. Paste the meta-tag into the <head>….</head> section of the HTML code, and save/publish the page.
  4. Go to the root domain of your website, and view the HTML source to confirm that the meta-tag is there.

Upload an HTML file to your root directory

  1. Download the HTML verification file that’s linked on your Facebook Business Manager screen. Remember, don’t make any changes to the file after you’ve downloaded it.
  2. Upload the HTML file to the root directory of your domain.
  3. Go back to Facebook Business Manager, and click on the link in step 3 to confirm that you can see the verification code on your website.

Update the DNS TXT record with your domain registrar

  1. Go to your domain registrar and log in.
  2. Go to the DNS records section.
  3. Go back to your Facebook Business Manager screen and copy the TXT record in step 2.
  4. Add the TXT record in your DNS configuration by following the instructions from your domain registrar.
  5. Use a DNS TXT lookup tool to confirm that the TXT record has been updated across your servers.
  6. Click Verify domain on your Business Manager to screen.

If Facebook can not verify your domain, you’ll see an error message. Click here to learn more about how to troubleshoot if domain verification fails.

Once your domain has been verified successfully, you can remove the meta-tags, DNS TXT records and HTML files, and it won’t affect your verification status.

Cheerrr……… please leave a comment.

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